Core tool

Start from a sentence, not a site

Sometimes the project is still a paragraph in an email. Write the brief — space type, materials, mood — and get a first concept image you can react to, share, or throw away.

1 credit per variant

How it works

  1. 01

    Write the brief

    "A minimalist shoe boutique, natural oak, warm lighting." One sentence is genuinely enough to start.

  2. 02

    Pick the space type

    Store, showroom, restaurant, office, hotel, salon or home — it changes how the space is furnished and lit.

  3. 03

    Generate a few

    Ask for up to four variants and use them to find out what you actually meant.

  4. 04

    Take it further

    Any concept can be redesigned, fixed, filed into a client project or used as the reference for a full render.

Why it helps

What changes in practice once Idea Generator is part of the workflow.

Removes the blank page

The hardest part of a concept is the first image. This gets you to something to argue with in half a minute.

Cheap to be wrong

A credit a variant means exploring five directions costs less than a coffee and takes less time than drinking one.

Good enough to send

Concepts come back watermark-free and cleared for commercial use, so an early idea can go straight into an email.

When designers reach for it

  • Responding to an RFP before the site walk
  • Putting an image next to a paragraph in a pitch deck
  • Exploring a brand direction with no budget attached
  • Generating reference imagery for a mood board

Questions about Idea Generator

What designers ask most often before putting Idea Generator on real client work.

See pricing

One sentence gets a result; three get a better one. Naming materials, a palette and a lighting mood moves the output more than adjectives like "beautiful" do.

Yes. Every plan includes commercial use and watermark-free downloads.